ChatGPT and its Impact on Business Operations: An Examination of How Chat GPT is Transforming Business Processes and Operations

Study conducted by Dr Lim Khee Guan DBA- EIU-Paris 2023

In the 21st century, there has been a remarkable transformation in the business realm due to significant advancements in contemporary technological innovation and artificial intelligence on an international level. Among the most significant AI developments is the emergence of intelligent chatbots, with OpenAI’s ChatGPT being a key player. ChatGPT, a large language model trained using the GPT-4 architecture, has proven to be a game-changer in various sectors, including business operations. The study aims to understand the extent and ways in which ChatGPT has been integrated into various business operations. This research will also assess the impact of ChatGPT on job displacement and the future of work.

ChatGPT and its Impact on Business Operations

Research Objective:

The objective of this research was to explore strategies for workforce development and training that can help mitigate the potential negative impacts of AI on employment. Moreover, this study explores the ethical ramification of adopting Artificial Intelligence technologies like ChatGPT in business-linked operations. Most importantly, this research seeks to evaluate the benefits and drawbacks of employing ChatGPT regarding business performance. This research has adopt a mixed-methods study structure, leveraging qualitative and
quantitative tools to provide a comprehensive examination of how Chat GPT is transforming business operations. In summary, the research is expected to expand knowledge significantly on Chat GPT application in business operations. Furnishing an intricate, sophisticated, and thorough comprehension of these effects shall reinforce and broaden the preexisting knowledge base. Furthermore, by highlighting the challenges and future directions associated with using Chat GPT in businesses, the study will offer valuable insights for businesses, AI developers, and policymakers

ChatGPT, with its capability to understand and create human-like text, has enabled businesses to
automate many of their operations that were traditionally performed manually. It has the capacity
to accomplish simple tasks and complex assignments that necessitate a deeper context

Read the complete research on EIU-Journals & Publications

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